Display stand in new retail applications

When it comes to new retail, the first impression of most people is the “unmanned” format of unmanned supermarkets, unmanned convenience stores and unmanned shelves that have sprung up. But on the contrary, the core of new retail is not that there is no “person” in the store. It is more important to combine retail and the Internet. Because of the new development model brought about by the revolutionary changes in traditional retail, it is called new retail. To be fair, the new retail is the retail with the ultimate shopping experience after the introduction of the Internet. Faster, more timely, better, and better to eliminate the distance between consumers and brands is a major feature of new retail. Under this revolutionary change, the display racks have also changed in response to the wave of the times.

From the design point of view, when the brand used to customize the display stand, it is often considered from a relatively small direction. The display stand is designed to display a certain series or a series of products without considering the overall brand promotion effect. But now, the display frame is first considered from the brand level, maintaining the consistency of the brand's external image and style, followed by the product display.